WHY FRK?
Transform Your Rice, Transform Your Health
What Is FRK?
FRK, or Fortified Rice Kernels, is a revolutionary approach to enhance the nutritional value of rice. These kernels are fortified with vital nutrients such as vitamin B12 , iron and folic acid . They blend effortlessly into your regular rice, ensuring that each grain contributes to your health.
Why Choose FRK?
- Nutritional Enrichment
- Seamless Integration
- Health Benefits
- Versatility
- Proven Effectiveness
Upgrade Your Rice, Upgrade Your Health
Discover the transformative power of FRK today. Elevate your meals with nutrition-packed rice that nourishes your body and supports a healthier lifestyle. Join countless individuals who have chosen FRK for a healthier tomorrow.
Why Fortification Is Necessary?
In countries like India, where rice fortification consumption is widespread, fortification becomes essential to combat micronutrient deficiencies prevalent among the population. Approximately 65% of India’s population consumes rice daily, making it a pivotal vehicle for delivering vital nutrients to millions.
Key Insights:
- Global Significance: With India contributing 22% of the world’s rice production, fortification efforts here can have a significant global impact on public health.
- Addressing three micronutrient Deficiency: Rice Fortification targets deficiencies in iron, folic acid, and B12 nutrients, which are critical for overall health.
- Regulatory Standards: The Food Safety and Standards Authority of India (FSSAI) has established specific standards for rice fortification to ensure consistency and effectiveness in nutritional enhancement.
Supporting Health Through Fortification
By fortifying rice, we can effectively improve the nutritional profile of staple foods without altering traditional eating habits. This proactive approach not only enhances individual health outcomes but also contributes to broader public health initiatives aimed at reducing malnutrition and improving well-being across communities.
Frequently Asked Questions
FRKs (fortified rice kernels) are nutritious rice kernels derived from the process of extrusion, wherein essential nutrients such as vitamin B12, folic acid, and iron are added. The resultant product so achieved is known as fortified rice kernel.
Fortified rice kernels enhances the nutritional value of your meals without changing the taste, texture, or cooking process. It provides essential vitamins and minerals that are crucial for maintaining good health, supporting immunity, and promoting overall well-being.
Yes, fortified rice kernels is safe for daily consumption. It meets regulatory standards set by organizations like the Food Safety and Standards Authority of India (FSSAI), ensuring that the fortification process maintains safety and effectiveness.
Fortified rice kernels is beneficial for individuals of all ages and dietary preferences, especially those who consume rice as a staple food. It is particularly important for populations prone to micronutrient deficiencies, such as pregnant women, children, and elderly individuals.
Incorporating fortified rice kernels into your diet is easy. Simply replace regular rice with FRK-enhanced rice in your meals. It blends seamlessly into your existing recipes, ensuring you receive added nutrition without any additional effort in preparation.
